5 Marketing Tools to Rank High on Google Search
Google is king, everywhere, listening to every potential customer's query. It's no surprise that businesses want to stand out on the search platform. Ranking high on google search allows your brand to attain traffic, and sales organically. And if your website is done well, your business can also achieve a high conversion rate and a low bounce rate.
There are numerous marketing tools to hank highly on Google, but here are the five most effective methods.
1. Create quality blog posts that inform and engage your audience
Google's number one priority is, you guessed it, Google - remaining the top search engine. To maintain relevancy and preference, they must ensure that Google-ers find relevant hits to searches. Your blog post will rank highly in searches if it provides quality, informative and engaging content relevant to the keywords used on the search engine.
Any spelling mistakes, irrelevant material or grammar faults will decrease your quality score, and your business is less likely to grow via organic search.
Blog copy should be informative without coming across as an advertisement. No one wants to see an ad, let alone read one. And Google knows that, so make your copywriting fun and educational.
A way to engage readers is to create copy surrounding the gap in the market your product is filling, or best practices of using the product. If the said product is a dress, write copy relating to styling the dress. If the product you're marketing is a serum, let the reader know when to use it, which products to combine it with, and include product benefits.
The copy also needs to be relevant to your business website, to build a community. But it doesn’t always have to focus on your products. A cycling company such as Rapha, for instance, will cover competitions such as the Iron Man or Tour de France - and it is 100% relevant to the products they sell. Use your blog to build a community, featuring events like the Iron Man to teach your audience and create interest in your industry. Remember that your community lives offline, so delve into product lifestyle.
2. Conduct SEO keyword research
SEO keyword research allows your business to choose which keywords to compete with. Choose quality keywords that reflect your business intent and Google will rank your blog post and website as quality lead for searchers.
Ensure that your SEO strategy covers web copy, back-end technical implementation, blog and interlinking to rank highly on Google.
Creating a 360-strategy surrounding your SEO keyword research will ensure you quality web visitors and a lower bounce rate.
Google loves a low bounce rate as it indicates that what people are searching for, they’re finding on your website. It means that your SEO doesn’t only have a competitive edge, and technical relevance - but most importantly that it matches up with what people are searching for.
3. Increase reviews as a marketing tool to rank highly on Google
To rank highly on Google ensure that your business implements customer reviews and referrals. There are plenty of ways to go about this, such as allowing customers to review your business on Google or directly on e-commerce product pages.
Reviews indicate social proof which generates trust between a business and its customers. Social proof is valued both by current, future and present customers - as well as Google.
Reviews educate customers about your products. It teaches others about how to use them, when and how much. Creating an educational blog post is equally as educating, but hearing it from a peer via a review is going to create a deeper trust, social proof and an understanding of your business products.
4. Ensure intuitive UX design as a marketing tool to rank highly on Google
Google considers bounce rate when measuring the crawl ability of your website. Just like Santa Clause, they know when the website is good or bad. Intuitive UX design ensures a lower bounce rate, given that your SEO is relevant to your website.
UX indicated how easy it is to use your business website. Is it easy to find the sign-up form? Are the navigation bars easy to use? Is the loading time short? Are there engaging images and videos? A poor UX leads to a quick and easy exit from your visitors.
There are numerous ways to improve your e-commerce site's user experience. Hire a graphic designer to audit and optimise your site, or a user experience professional to improve your business site. Another way is to create a sample group of individuals and provide them with questionnaires about the usability of your e-commerce website.
The digital environment is an ever-changing mechanism, at Vinni Agency we advise our customers to optimise their user experience regularly to keep up to date with the latest trends. It gives you a competitive edge that Google loves.
5. Regular e-commerce performance audits
Your website is like a car, like a body, like a plant. It needs maintenance through auditing and optimising. Conducting regular audits and optimisations will reduce the need for time-consuming web alterations every couple of years. It also ensures that your website is constantly updated according to the needs of your customers. And the same goes for the needs of your business to rank highly on Google.
Set aside a few hours every three months to ensure that your website is up to date and easy to use. At first sight, this might seem daunting and time-consuming. Set up a checklist for each digital marketing channel your e-commerce business is using, and you’ll get into the rhythm of updating your website in no time. Said rhythm will also allow you to add items to the checklist, further enhancements and keep up to date with the latest marketing trends and tools.
Use these digital marketing tips to increase your Google rank in a month. Alternatively, hiring a digital marketing agency can help your e-commerce business grow, leaving you with time to do what you do best. As they say, time is money.